MIAMI, Oct. 15, 2018 (GLOBE NEWSWIRE) -- Perry Ellis International, Inc. (Nasdaq:PERY) announced today that it has entered into a license agreement with Racing Shield HK Limited (Racing Shield AB) to include mobile phone cases, earphones, and tech accessories under the Laundry by Shelli Segal® brand. The new collection is expected to launch Summer 2019 in department stores, specialty stores and wireless retailers in the U.S., Canada and Mexico.
A leader in fashion, the Laundry by Shelli Segal brand has been setting trends and inspiring women for more than 25 years. The Laundry by Shelli Segal brand balances just the right blend of red carpet glamour and West Coast chic that is iconic and universal in its appeal. Always feminine and vibrantly colorful, the brand is known for its unique use of embellishments and signature prints. The result is a distinctive collection with a contemporary aesthetic crafted to fit the lifestyle and sensibility of a modern woman who is stylish, smart, sexy, and not afraid to make an entrance. In addition to outerwear and dresses, the brand's current licensed categories include fashion accessories, intimates, fragrance and home decor which position Laundry by Shelli Segal as a true lifestyle brand.
CEO and President of Perry Ellis International Oscar Feldenkreis remarked, “We are delighted to collaborate with Racing Shield AB to create stylish products in the cell phone and tech accessory category for our chic and digitally savvy Laundry consumer to enjoy."
“The Laundry consumer’s love for fashion extends to her cell phone and tech accessories. Racing Shield AB looks forward to leveraging our expertise in the category to develop unique and beautiful products that take advantage of the brand’s position as a fashion leader,” said Mats Wikstrom, Founder & CEO of Racing Shield AB.
For more information about Perry Ellis International, Inc. and the company’s entire portfolio of brands, please visit www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel and Guy Harvey® for performance fishing and resort wear. Additional information on the company is available at http://www.pery.com.
About Racing Shield
Racing Shield AB was founded in 2014 in Stockholm Sweden, and is mostly known for its Fashion Tech Brand Richmond & Finch. The Richmond & Finch brand was launched in June 2015, being the pioneer and trendsetter to what is today called “fashion cases”. Since then Racing Shield AB has through its own brands been driving the Tech fashion sector forward always being at the forefront with new and current fashion trends, thus setting the bar for the fashionable tech accessory market. Today Racing Shield is distributing its products in 50 plus countries around the world. Additional information can be found at www.richmondfinch.com
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Source: Perry Ellis International Inc.